The way I see it, until Bitcoin reaches mass adoption, no other coin can hope to reach that level.  It's been over 5 years and Bitcoin is still not quite there yet, let alone a very new coin such as Keycoin.  Any altcoin that claims to be able to reach mass adoption before Bitcoin does is just dreaming, imo.

My point is that for the time being, I think Keycoin is targeting the right audience.  Crypto trading has become very popular and will continue to grow in popularity simply because it is very easy to start for those who are somewhat tech savvy and the prospect of making lots of money very quickly makes it something that is highly desirable.  Compare it to the stock market, which is a lot harder to begin and you have to wait a lot longer for profits.  It's just the psychology of the world these days; we all want everything to be quick.

And as far as anonymous trading goes, I see this as more of a future precaution.  Right now crypto trading is completely unregulated.  Imagine if at some point, governments decide to intervene and put in regulations.  We all would want a safe place to trade without having to deal with all that.  Also, there are many people out there who just simply don't want their identity known and their actions traceable.

And let's not forget, they haven't released KeyTrader 2.0 yet.  I think this is also planned for this week.