Thanks for responding. Just to avoid any misperceptions, I did read those posts. They, and the “past performance” to which you refer informed my criticism. Your summary of Dogecoin's appeal highlights the amateur approach I was referencing.

I don't intend to be offensive, merely precise. I use the term “amateur” as a precise description. An experienced professional would be able to bring to bear a rich set of modelling / analytic tools and a specialist domain terminology.

I can assure you that when conducting a re-branding exercise for, e.g. an instantly-recognisable high street FMCG product, your typical int'l bluechip won't make a single move until they've first invested at least an upper-end six-figure sum in the market research / development iterative loop (qualitative and quantitative) and got back an extensive raft of results and trial serializations.

I'm pointedly ignoring the proffered media-selected informal voxpops because I just can't bring myself to believe that anyone would be hard-pressed enough to cite them as actual insights, so they must be trolling.


Cheers

Graham