haha, yeah, we have to. Our boss sure won't happy if we try to bring something new online.
But the something new cause the whole system malfunction for too long.
Try to figure it out for 15 minutes-2 hours is one thing. Try to figure it out for whole/few days is another thing.
Since each minute is money. When it come to business. Fail to bring up something new is not harmful than keep try it out with "Production" site.

Extra reason is, there is tons of competition site for customer to reroute to.
If we are down for too long. It's more damage to the biz in the long run.
(and I'm talking about my company website.. but PrimeDice, should be in the same boat)