Just a quick suggestion, maybe we can have a TV show like The Big Bang Theory (I nerdy TV show) to have it on one of their episodes.  I play a board game call Settler of Catan, wasn't very popular at the time, however it was on a episode on The Big Bang Theory and it went viral.  I own a window cleaning business and when I go to houses, especially cottages, I see the game every where!!.  Just a thought.