Just to quote more of the GAW post which applies perfectly:

"To every supplier in this industry:

From this moment forward, the only way to succeed in this industry is to fight tooth and nail for your customer's ROI.

End of story.

If you cut corners and prioritize anything above meeting your promise to deliver on time and actually give miners a chance to ROI on their equipment (before you do!), then you're going to see your market share vanish before your eyes. Your customers will flee and take their hard-earned money to a company that deserves it.

Miners have options - you now live in a world where you have to fight to be one of them.

So please, all of you, send that message far and wide and make this clear: The era of false promises and profit mongering by ASIC companies is over.

Hashlet is here. Your move"