sorry that pdf is a copout answer. the truth in my head is that that question is the largest question. the unknown answer is what is splitting this into supporters vs unsupporters.
We are led to believe that GES is trying to position itself to a new customer base where it can save their clients using urocoin tokens 10% bank fees and time. if they are willing to bootstrap it, they can be ahead of the game in a few years with more customers than before, and also a pile of urocoin of which they control much of the supply. they cant charge to much over spot price to sell them back to on the market otherwise people would just use fiat. to get the urea, GES has to pay the manufacturer the 75$ per MT it appears manufacturing costs. so each order is being funded by close to a million from GES, where the result should be a resell value of the tokens for near $3.7 million.  GES pays manufacturer who delivers to wherever, which is loaded onto the buyers boat which the buyer paid for. transaction done. on to the next.  
the non supporters believe GES does not have the money to do this, evidence by Nilesh bankruptcy, poor online presence, and the million other reasons.
the supporters believe GES does, as evidence by all the counterpoints and information presented.
some believe Urocoin could be bootstrapped, where in the case of Rivaa, IPL pays normal ammt to Rivva through the tender (7.4 million) then Rivaa pays some to GES and GES then pays some to manufacturer, everyone makes some money and the urea isnt coming from thin air. *tinfoil hat theory*