This worries me more. If he wanted to set up something legitimate, why doesn't he want to reveal his identity? Personally if I invested in this I would be more confident and less worried if I knew the identity of the man who set it up.
Because he doesn't have to, enough people will pay anyway.
Apparently, since he's raked in several thousand btc today. I actually went and looked at the supernet pdf after today's ICO, and was not surprised to find that it's all vaporware at this point, but was a bit surprised that he says upfront 30% of supernet will be used essentially at his discretion.