Whoever mentioned people unsubbing from doge sub-reddit - it has 4+ times more users than litecoin sub-reddit has accumulated in 3 years.
100% price increase in 2 weeks clearly is "pump and dump", I expect value will be very volatile and price will be extremely low for a year until there will be enough businesses supporting dogecoins (cannot buy pizza, cannot book hotel with the coins without intermediary - yet) and there will be real capitals (instead of faith) supporting its value. In the long run I expect doge to replace litecoin as number 2 currency due to much
more active community and usage of the coin for various tipbots in social networks. If anything it's social networking that can make a currency popular. Also besides dogecoin none of other currencies have any sub-culture behind them - I couldn't believe my eyes when I've seen adults using "shibe talk" to communicate in EVE Online.
TL;DR I will buy more after drop.