how do they plan to make money, at least in theory
The best I can suggest is question #2 in the OP:
Laughable that the businesses are run by 'highly trained businessmen'. Almost every staff member at GAW has the last name Garza. I know that is a common last name but really lol I don't have 10 smiths at my work. If my business was actually so successful you would think they would actually have some highly trained staff. Or at least a spell checker.