That was my first thought, however since bitcoin is one of now thousands cryptos and services could just hop to better return on investment value (...).
All the others are irrelevant, in the end there can only be one.
And Bitcoin is it.
Sorry, all you altcoin supporters, but it's true. None of the others matter one lick, and in the not-too-distant future, none of the current altcoins will even exist, as far as the world is concerned.
I don't see why there should be only one, competition is good even for the leading competitor.