10K is not obvious, it's OBLIGATORY, it only depends on the adoption level, BTC price is math: more adoption, higher price.
I have doubt about this part: more adoption, higher price.
In some days, we see a big web site declares that it will accept bitcoin, but the price goes down without any significant bad news at the same time. Maybe the reason is that the web site dumps received bitcoins as soon as possible to lower its risk. I think the most important factor of the price is market manipulation at the moment.