The price was updated on August 2nd.
I do remember it being $0.35 before that though.
How much do you think it's the production cost if they sold chips for that price?
A while ago FC said wafer cost is less than $0.2/gh.
I'd guess ~$0.15/gh for the chips.
Yes, that seems reasonable. I also believe that the retail price is really close to $0.2/GH/s meanwhile. Gen 3 just didn't do the trick when it comes to selling it in major volume to customers. I do think that self mining will now turn the ship around!