This.  Also, getting people who are enthusiastic about BTC to stop focusing on "da guvurnmint" when explaining BTC.  When the average person hears words like "decentralized" and "anonymity" they will pause and wonder what exactly you are doing that needs to be so hidden from the government in the first place.  These are all people who use facebook and twitter, so being non-anonymous  is a GOOD thing to them.