He is most likely scaling up as much as he can. Achieving 10% should be the minimum goal in my opinion. He needs to take every income he makes with the current mining power and invest it into new gear, and parts of it of course in gen 4. It is essential that gen 4 is completely funded.
I agree. From what I can see with our limited information, it looks like we nearly ran out of money with the Gen 3 launch, and started with much smaller batches than we should have. Using May sales to pay for July production because we overpaid dividends was IMHO Asicminer's biggest blunder so far. Every day lost to lack of funding was money thrown away. Given the efficiency achieved at 40nm compared to competition coupled with the move to 28 nm and FriedCat's anticipated design improvements, Gen 4 should be something special, and to starve it due to short funding would be criminal.