That is already occurring on two continents - North America and Australia.
Europe gonna happen too a little later in the game.

Uno will be an elite coin traded a lot for metals inside community.
We will have trusted escrow and trust-rating for people done by IMZ (hopefully).
In-house-exchange, brokers and so on.
I can at this point offer escrow-service for crypto-trades. Going to expand later.
https://bitcointalk.org/index.php?topic=757232.msg8735867#msg8735867