I bet this would be popular if you added support for microwallet and made another lottery for smaller/larger prizes.

For example 1,000 could pay .0001 to win .099 which is an achievable amount to make from faucets and/or paid to click sites.

Alternatively 100 could enter for 0.0001 to win 0.099 or something

Since support for microwallet within the bitcoin gambling scene is pretty much nonexistent you'd control the market.