... or the developers of Bitcoin get off their ass and make a true demand for their coin...
protip: 'making a true demand for their coin' is not the responsibility of the developers. The developers are tasked with ensuring that the coin is technically sound. That's a critically important specialization - their attention should be focused upon this alone.
You want someone to create demand? Get off your butt and do some proselytizing. Go teach the benefits to a retailer or an investor.
I agree with this. A very important factor is that the technology behind bitcoin is solid. If someone finds a way to create bitcoin out of thin air, then we are done. The developers' job is to make sure that day NEVER comes.