Marketing tip to the dev - you should play with the idea of "New World Order". New World Order is traditionally kind of a derogatory term for how global elites in the US, Europe and elsewhere are trying to impose their will on the lives and livelihoods of the masses at the expense of the masses. You should turn that on its head and assert that crypto is now the New World Order, meant to liberate the global masses.
Now that would be a real round trip! You know who came up with the phrase we know so well? George H.W. Bush!
http://en.wikipedia.org/wiki/New_world_order_(politics)#The_Gulf_War_and_Bush.27s_formulation1991. By it, he meant a world where Communism had gone and tyranny was on the run.
If you guys can pull that off, it'd be a heckuva loopback.
Exactly - libertarians and anti-UN, anti-NAFTA, anti-NWOites everywhere would love it. Done right, it could bring in more interest from outside the world of crypto.