Re: Apple conference will start in 10 minutes. Will Apple add bitcoin? Link inside.
Apple forces to use Safari in order to watch live stream. 
vlc-> open network stream
http://p.events-delivery.apple.com.edgesuite.net/14pijnadfpvkjnfvpijhabdfvpijbadfv09/m3u8/atv_mvp.m3u8