Looks quite interesting but it won't kill Bitcoin or any other crypto currency.
Too many people nowadays want to buy/sell/mine coins for this to happen; they want to hold onto the dream that one day they'll make a fortune. These people don't want coins from a stupid appstore. They don't want to line Apple's ridiculously bloated pockets any further.
And if they want anonymity, Apple is probably the last place they would go looking. Jesus H. Fucking Christ on a bike..... doesn't Jennifer Lawrence have nice tits?