the market will price-in this launch after the announcement, and RC5 itself will be the "ok, now what?" point. Or something like that. So it doesn't really make a difference.
Precisely. The timing makes no difference because the move comes on the news. Then, they'll want the next news...
This is why we read forums; looking for news to make our decisions. Hype it in advance like a douche, or just let it be found in time, is the only real choice. Being a douche is not preferred.
The same results occur either way, so why be a douche to get them? Being a douche is optional and un-useful, so, uh, don't be a douche. Don't throw away something you have in order to gain nothing.