Imagine you are the boss of some kind of business that deals with physical objects everyday and why would you start to accept bitcoin payments?
What are you going to do with all that bitcoins that you've earned? Hold it? seriously?
sounds like your not a business owner, so your opinion on your imagination.. is just fail.
i am a business owner, i accept bitcoin and i hold them
dell is a business, they accept bitcoin and they hold them
newegg is a business, they accept bitcoin and they hold them
overstock is a business, they accept bitcoin and they hold them
virgin galactic is a business, they accept bitcoin and they hold them
no imagination needed
Yes it's true for all the companies you have listed, to hold them is basically an investment into bitcoin in exchange of their services or products. However for a small start up business which needs the initial cash flow in order to make the business a success I wouldn't imagine to convert all my capitals into bitcoin and hold it, I might as well just throw in all the money into an exchange and get the bitcoin if I want.