I, personally, find it absolutely nuts to adopt an already in-use unit and apply it to bitcoin. I think that everyone knows what a bit is, it's a unit of information
In that case the unit of measure of information should have used a different name since
bit usage in coinages predates the use in Informatics by centuries.
That said I actually appreciate the idea of going with a microbtc unit, and that gives a sens to a satoshi being 1-e8 rather than 1-e9 btc.
On OTC it was semi-seriously proposed to use "hals", in honor of the late
Hal Finney. I'd like this and there's no more confusion in doing that:
1 btc = 1'000'000 hals
1 hals = 100 satoshis