I'm thinking of all sorts now.
I like the idea of a blog. Send Karma on twitter to celebrities/public figures who might be having a hard time/week. Follow it up with articles about the different situations.
Boom, celebrity blog integrated with Karma.
Readers get Karma for sharing/retweeting. Boom, viral marketing integrated with Karma.
Brand it K-Boom!

We should make our best effort to not call it a "cryptocurrencry", because that is a word most people do not know, and people tend to not like what is unknown.
We have to brainstorm a lot in order to reach a consensus on how Karma should be marketed.