A Certified Bitcoin Professional (CBP) is someone who is able to use Bitcoin properly.
Wait, do you think its a good idea to send the message that in order to use Bitcoin properly you have to be a certified professional?
If this is the case, Bitcoin is doomed to never get widely adopted.
.. how do you guys not understand this concept...
Have anyone of you worked in a company of more than 10 000 in a positon that isn't flipping burgers........?
If you are a bitcoin exchange you can have all of your employees get this so you know the receptionist, etc all understand the basics of bitcoin. Now you can claim all of your employees have CBP. Sure the techies won't care but the masses will. When you are considering 3 different exchanges every step up on yours helps.
Just like at rockwell, they don't care if you are a P eng if you are going to wire you must take and pass a wiring course.
Perhaps someone wants to open up a crypto help line!! You can put on your website everyone is CBP certified and they have some CBX people as well.. Now if you are a noob in the crypto industry you would be tempted to use their services as you know they some proven knowledge.