You are absolutely right on every point there.
If you want to see price go up, you need to encourage people to set up masternodes and secure the anon transactions.
Also, focus on the anon as a core feature of your coin and build on that, that is what makes this coin unique and that is where it can thrive.
Start an anonymous marketplace for all kind of stuff, not just one product.

After completing the anon, its all about giving people possibility to use it.
Many BTC holders want to anonymise there BTC, maybe think of a way to use HAL as a means to do that without having to use exchanges.

There is a community here!