1) currency is secured by merged mining;
2) out of "major" currencies it's the only one with potential to increase value by hundred percents in the nearest future +
2.1) it has potential to replace LTC as #2 crypto-currency (community will make sure business penetration surpass communty-less LTC sooner rather than later).
Also pump =)
edit: 6M+ daily trade volume (3x more than LTC), 75% price increase.