Let's not pretend this isn't happening with almost every other new shitcoin that gets branded "the next big thing". Just a bunch of worthless penny stocks pumped by dumpers itching to make another wave of newbies bagholders.
"Doge Scheme" coins

On one hand, I can agree with you that that's a hypocrisy to pretend every time there are a brand new coin that it's an innovative coin but, IMO, there can be some exceptions because if every new coin is a scam than why many people invest in it??
I think here is the same situation as it was in the wild west during the gold rush when people were looking for gold mines - there are a lot of coins but only a few of them would worth something and,maybe, could even fight with BTC