Are you serious?  That's exactly how it works.  Lets see here:

BFL:

Delivered miners?  Few ... I mean, it's not like BFL hasen't delivered over 50k miners or anything.  I guess anyone who's delivered less than 50k miners has delivered "few."  Oh wait... that doesn't jive with the rest of your chart.
Uses preorders?   Yes ... O Rly? BFL Hasn't taken preorders in months. Additionally we were and are selling off the shelf miners from the 65nm generation.
Refund Issues?   BFL has been issuing refunds to anyone and everyone who asks for them prior to delivery of their order for awhile now. Prior to that, any order that was over 6 months old was refundable in full.
Communication? We are more open about our process and timeline than just about anyone else in the industry.
Ethics: You've created a special category with our name because you don't like us, plain and simple.

So what's this BS about "I can't just set all their scores to 1 because you don't like them" again?  That's all your guide is, there's nothing objective about it. You set scores arbitrarily based off of zero facts or figures.  It's all about your flawed, biased opinion.  At least Bickdullski admits his guide is opinionated and biased.   

But by all means, carry on.  I just wanted to laugh at your knee slapper of a quote and point out your incredible hypocrisy.