We are in the stealth phase... almost everyone has heard of bitcoin but ask them beyond if they have heard of it and they will just tell you it is a ponzi scheme.
Every company with half a brain is starting to use BTC, most not hold but use. The average person knows nothing of this and thinks the price is at zero and the "ponzie scheme" has failed.
The next phase will be the early adoption phase, we are not there yet. Soon enough the average dimmit will understand BTC is not a ponzie scheme, ponzie game, easily hacked, millions more printed by computer programmers, etc.
Everyone assumed we were in early adoption in Nov this was inncorrect.
But you can count on wave after wave of media coverage talking about hacks after everyone has adopted, there will be new companies founded promising to secure your bitcoin for you (think lifelock.) It will be y2k ridiculousness all over again.