so people dont know what they are buying? And price was established, how?

LOL someone bought for 1000 and someone for 40

How is this planet called again?
Thats pretty easy. You put a sell order with an huge price out. Then you buy it with your second account. Do it a couple of times and people think it is worth really much. Then put a way lower but still way to expensive sell order out and a fool false for it and buys.
Not a scam but a bad behavior to make money of newbs.
Please do not fall for these type of tricks. Unfortunately there is nothing that can be done to stop anybody from doing such things.
At least the market is behaving somewhat rationally now, with a giant spread between bidders and sellers and little trading volume. Tomorrow more is revealed to allow for better informed price discovery.
James