A lot of big retailers have started accepting Bitcoin but at the same time not many new avenues for purchasing Bitcoin have appeared. I think there's currently an imbalance and new easy ways to acquire Bitcoin should probably be a good thing.
QFT One should be able to buy BTC instantly when needed with a cell phone. Preferably only by just putting the sum and pressing ok. Or why does someone, who has linked paypal/credit card in phone need to worry about conversion at all?
Then when retailers give a discount from BTC buys, even normal people would use it and slowly start to hold it.
This should happen *now* because it will be alot harder after one/two years when Apple gets their system up and running.