I like "Rune". It's simple, easy to remember, and relatively easy to market. Also, I can imagine people actually using a cryptocurrency called "Rune" in the real world.
NO: "Your order comes to 4 Boolberries, ma'am."
YES: "Your order comes to 4 Runes, ma'am."
Google search:
RUNE = 11 million results.
Boolberry 32,400 - 95% relevant.