There are two disadvantages with the 'one-BBR one-vote election' plan.
1) without refunds, the losing voters are forced to pay to support a brand they explicitly do not support (which discourages/penalizes participation)
2) there is no incentive for the winning vote block to contribute more than the 1 BBR needed to secure victory over the 2nd place opponent
An auction for naming rights would maximize funds raised, and force only the winners to pay for their choice.
I fully support a BBR vs Rune fundraiser auction - it's the optimal solution for our self-imposed predicament.
1) But without refunds voters are forced to put their money where their mouth is. No refunds will likely weed out mischievous votes.
2) The count is not done until the end of voting then tactical bidding cannot occur.