You need to remember that this is only revenue. Apple still needs to pay for infrastructure to have the songs delivered to consumers. This is more then a one time download per song as consumers can essentially download unlimited times after buying a song. They also need to pay for things like credit card fees based on their top line (total sales) but is likely paid for entirely out of the 30% margin
So if Apple adopts Bitcoin, it can save money.
They do link your name, credit card details, etc to your account.
People would be making specific transactions with bitcoins.
That is a disadvantage from their point of view.