i'd say early adopters because when you ask the average person what bitcoin is, a lot of them don't know or ever heard of it.
bitcoin is still in beta and given potential numbers of adopters (most people in the world are unbanked even now)at around 7 billion then clearly we are barely in the innovative stage. crytocurrencies are innovations on a theme of the blockchain and so are all the start ups and exchanges (etf's have not even started). so its very early days.still imo.