My short 2 cents for now.

1. Try not to embed any form of media into the blockchain.
This will be stored local and could contain illegal stuff.

2. Some sort of 'reward' system for ad hosters.
Third party devs can develop interfaces to websites and other sort of media.
Will give Google-Ads a hard time  

3. Looking forward to roadmap.

Anyways, invested because its a great project and hope you will succeed.


EDIT:
I dont think its smart to send fee's to destroy. Its a POS coin.
Better if a % went to dev for new stuff and the rest to 'reward' system.