Very interesting project!

...but I'm a little confused:

-how is a digital identity associated to the media's published fingerprint? Where is the metadata on the digital identity; only the fingerprint of the file is broadcast on the blockchain, correct?

-once the media file itself is published, say a personal website, social media page, or distributed via a file sharing service, how is the ownership information recalled and displayed on the media consumer's end?

Forgive my ignorance if I'm just missing these things.