Doge has a big community standing behind. The only reason why it is still alive and not already 6 feet under. 
You say this as if it's a bad thing?!?! We are headed to a time of only a handful of coins, with strong communities who will use their favorite coin specifically because they like the community.
And they will not lose anything doing so. When Paypal says a buyer can use BTC, LTC, or Doge, the buyer will use the one he prefers.
AppleByte is no where near Doge at this point, but we already have artists who prefer to be tipped in AppleBytes than another coin.
To our community, it is simply more hip to be tipped 1000 ABY instead of .00593736 BTC or in a "meme" coin whose lack of artistic standards offends them.
So it will be to each his own, a handful of niche coins to chose from, while most of the members of this forum chase a different "groundbreaking" algo each week.