I'm only an employee at Acme Coins (acmecoins.com) and when I woke this morning and logged on, I noticed some strange transactions. Since everybody else was still sleeping, I called Rackspace and had the website shut down. Then I went to AcmeCoinTalk, the forum for said company, and posted what I did. I have yet to post on my official blog or put up a page on the official website because...
You forgot step 2: Post
the drama thread, divert attention from the real problem and walk away with almost everybody patting you on the back and telling you what a great guy you are.