This is nothing new. It has been done before and will be done again. Not particularly smart or innovative. College student should get a job.
I think it is smart. It may not be original but it works. There was a time last year when someone held up a sign at a college football game asking his mom to send him bitcoin with a QR code for his bitcoin address. The sign was shown on TV for only a few seconds and ends up getting more then $25,000 worth of bitcoin
Yikes, that's not bad for an idea he probably came up with the same morning.