I guess, if dooglus did not jump on to support DiceBitcoin, they'd have got the natural time to reach fame. They were not ready for this over night fame and this peer pressure destroyed their business.
I am not sure if the incident was related to pressure.
Indeed we are still not sure what happened on DB, and we probably will never know.
Some are saying they are just careless, some are saying they are incompetent, and some are saying they are scammers.