Update:

Final touches are being made to a website dedicated to selling Isracoins to the general public via local fiat bank transfers, allowing everyone in Israel to easily get their hands on ISR.
The coins are purchased from Bitrex and delivered to the buyers.
The site should be open to the public for beta testing within a few days time and will start full operations shortly thereafter.

This site is also intended to work directly with the Change Stores in Israel and we are in process with such stores to integrate it into them as well, which will allow the general public to also buy/sell their coins in cash directly at those stores.

Further updates and official announcement of the service will be made soon.