You don't lose until you sell.
Those who bought at $32 were saying the same thing until we crossed it, those who bought at $266 said the same thing until we crossed it, those who bought at $1200 said the same thing until....
"You don't lose until you sell" is wrong. It's called unrealized loss. And actually, this is bad for two reasons: 1) You can't realize a profit, and so your present purchasing power is lower, and 2) You can't even write off the loss on your taxes because it hasn't been realized yet.