I guess it depends on how you look at it. Big holders who bought cheap and are looking to offload who say "Buy BTC because it will surely go to the moon" knowing full well that they have 20.000 more BTC to sell and that they will probably have to sell down to $100 before getting rid of everything is doing something that is.. borderline scam.

Bitcoin itself is just a currency and a payment network, calling these things a scam is just stupid.