We need to show Exchanges that we can create some volume if we want to be considered. It's harder for them to setup Assets compared to bitcoind coins, but this will change. I'm looking @ 2015 and that to be the year of 2.0 assets(good to get in early).

The product can be as good or as dismal as we want it to be(I can't do it all myself). SkullCoin can always morph into something else. I prefer to keep it game related because I think there is a lot of potential in this space. If we put enough time and effort into the product and we get participation we could definitely see traction. A white paper or reddit post could elaborate more in time once we figure out exactly what direction things are going to take.