A "social scientist" in this context would be one of the many people who are paid, typically by governments, to tailor the lies promulgated regarding climate change, the advertising messages and the narrative.  In order to have the broadest effect.  Essentially this amounts to paid propagandists. 

So more often than not, when I pick through one of the arguments splashed into the news media, I am simply deconstructing spin and propaganda.  Behind that are some actual facts, which may or may not be true, but which typically don't have much to do with the presented imagery and or the intended effect on audiences.

Climate change, actually is a treasure trove of propagandic methods and techniques.  I guess that's why it interests me.  I don't find the scientific issues hard to understand.