those are the 'trusted' feedbacks.  some members have some sort of wacky 'trusted' status and only those are shown initially.

open the 'untrusted' feedback of BlackArrow and it looks like someone blew up a bottle of ketchup, as it should.  that user promised the price matching repeatedly.  that user promised on time delivery, saying february was conservative.  that user posted fallacious feedback on myself and others when we called him on his BS. 

that user is a lying sack of shit.