Looks like a P2P pool is also being set up.
From Twitter
https://twitter.com/clark_alastair/status/518493388996632577:
"CryptoKeeper @clark_alastair 12m12 minutes ago
dont worry everyone i will be ready for the $SEED launch. p2pool. use your wallet address as username. stratum+tcp://99.236.215.227:1112"