It is unfair at this point to say it will drop to half ICO price. That will be determined by the delivery of the dev of the services and the time to market thereof. Most people in crypto are short term profit driven and have a short attention span and that is why they make money in the initial pump and then move on. If the dev can deliver quickly within the average attention span to keep the community's interest, it should not go down. If delivery takes longer yes then the normal cryptograph will apply during development phase. It is up to the dev but he does have 320 BTC to do some development with if he wants to take it to the moon.